In 2016, B Channel 2 relaunched as B2. Its programming now consists in Nickelodeon and Cartoon Network shows at day, and in night broadcasts some Fox shows like The Simpsons and Family Guy, such others. The reason of the change was because the channel hadn't updated bumpers for over 5 years. So it was changed to B2 for good.
On February 28, 2017, Laserium Holdings announced to turn B2 from a television channel into a subscription-based video streaming service, launching in April 2017.
In March 2017, StudioCanal, Toei, Gaumont, PBS Distribution, Nordisk Film, Finnkino, Wanda Group, Alibaba Pictures, CBS, HBO Inc, HIT Entertainment, NBCUniversal, Constantin Film, TimeWarner, Comcast, DreamWorks Classics, Amblin Partners, Pureflix Entertainment, Entertainment One, Revolution Studios, 21st Century Fox, Fox Networks Group, Sesame Workshop, Lagardere, Atresmedia, ProSiebenSat.1 Media Group, Jim Henson Company, Cox Communications, AT&T, Charter Communications, Metro-Goldwyn-Mayer Studios, Viacom International Media Networks, MTV Networks, BET Networks, Dish Network, Ziff Davis, Carsey-Werner, Hearst, Verizon, Harpo Studios, CBC, Bell Media, DHX Media, Paramount Pictures, Lionsgate and BBC Worldwide announced a deal with Laserium Digital Networks & Integrated Media, to provide all of their film, television and footage libraries.
That month, all members of European Broadcasting Union, ASBU, CBU, OTI, AUB and ABU, their affiliates (outside the USA), Canal+ Group, C More Entertainment, Discovery Communications, Liberty Global, Astro All-Asia Networks, Japanese Association of Independent Television Stations, Al Jazeera Media Network, AMC Networks International, RTL CBS International Networks, Modern Times Group, Sky plc, RTL Group and even Reuters announced to provide footage, film and television portfolio.
B2 also announced a feature, B2 Pro, which allows users to use the footage from B2's library of films, television shows and footage, legally and for commercial use, for just $150 a month. This got minor backlash, until Laserium Entertainment stepped in and told about the fees and costs running B2 and maintaining relationships with copyright owners as much as possible for as long as possible, even mentioning that "a normal Netflix, Amazon or Hulu user will miss around 2 to 10 shows a month, due to them being pulled out for numerous reasons, mostly financial".
In April 2017, CBeebies, Treehouse TV, RTÉ, Showtime and HBO announced to add their own programming into Kids & Preschoolers section, after TXN announced to discontinue both exclusively airing children's programming and TXN2, which was affiliated with HBO Family, Showtime, and RTEjr (which offered the programming to the Texas Television Network until 2014).
The same month, Stingray Digital, TV5Monde and their shareholders, Tribune Broadcasting, American Broadcasting Company, ESPN Inc, A+E Networks, Corus Entertainment, Marvel, Lucasfilm, Touchstone Pictures, Turner Broadcasting System, Televisa Networks, Sony Pictures Television Networks, Mei Ah Entertainment, Television New Zealand,All3Media, Mediaset and Scripps Networks announced to license their original film & TV content to be broadcasted in B2.
Also in 2017, DHX Media, Stingray Digital, TV5Monde, Mediaset, Mei Ah Entertainment, Television New Zealand, Disney-ABC Television Group, Corus Entertainment, ProSiebenSat.1 Media Group, Atresmedia, Lagardere, Televisa Networks, Lionsgate, Turner Broadcasting System, AMC Networks, Tribune Broadcasting, All3Media, MGM Studios, Bell Media, Modern Times Group, Sky plc and Scripps Networks announced to pulling their channels out of El Kadsre, in favor of B2 launching in El Kadsre, Piramca and Foopiia.
In October, Zee Entertainment Enterprises and Gazprom-Media announced to join the consortium and cancel the plans of forming Zee America and Gazprom Media USA, both joint ventures with Laserium Holdings. The news-focused department, assets and aspects were moved to Neb Media.
Proposed companies/joint ventures/assets: XPZone arcade/entertainment/technology zone/theme parks (a joint venture with Raw Thrills) | HBO Plus (El Kadsre) (a joint venture with El TV Kadsre and Turner Broadcasting System) | A revival of Operation Prime Time with Fox Television Stations, NBCUniversal, CBS, Tribune Broadcasting, Ion Media Networks, Alpha Media and SFM Entertainment | Laserium VR | Zee Laserium Distribution Company Limited | Laserium Studio Facilities | An editorial creative/aggregated content unit of Laserium-GBC Networks Europe | Laserium Model Management | A collegiate sports marketing, television and radio production and broadcasting company | A custom products, music video, compilation and catalogue label | Laserium Live Productions | A content laboratory for digital media and platforms for the digital entertainment industry | Laserium Fish Restaurants (Israel) | A board games company | A mortgage company | A bicycle race event | A skating rink and a carnival | A residential and commercial real estate brokerage and sales firm | A franchise of buffets, caterings, ice cream parlors, steakhouses and bars | A line of coffee drinks | OK Vodka | A joint venture between Metro Optimum Theaters Group, IMAX, AMC Theaters and Dolby | A revival of Terra Film (Germany) | SM&E Studios UK or Laserium Productions UK
1 Owned under Suius M&E International Networks Europe. 2 Founded as a local counterpart to Suius M&E's channels. 4 Born as a result of merger between Weiss Bros, Spacetoon Kids TV, Spacetoon International FZ, Spacetoon Media Hub, SpaceToon Media Group and SpaceToon TV International 6 Acquired from ITV plc. 7 Owned under Suius M&E International Networks Middle East, Asia and Pacific. 8 Acquired from Keegan Ltd. Originally called the GUARANTEED! Comedy Channel. 9 A joint venture with Polsat and nc+. 13 Co-owned with 21st Century Fox. 14 Co-owned with Viacom.